Thomson Reuters
Embedding a new sense of unity and vision.

Thomson Reuters owned company Hubbard One provided technical and information solutions to help power marketing and communication processes for sizeable global law firms.

As a business that had organically grown through multiple and complex layers of acquisitions, the senior management team wished to bring together numerous departments and teams, injecting a sense of unity and overall vision.

By working inside-out, the goal was to ensure that the outside world would consequently see the collective and collaborative value of the business’s immense resources and solutions.

Bonsai was recruited to support Hubbard One with a re-engineering programme that sought to bring everyone together under one team roof, culminating in the business’s internal and external re-launch.

Our campaign theme ‘The Power of One’ honoured the company’s name and heritage —the business was named after the street it was founded upon, number one Hubbard Street.

The project outputs included internal office branding, a brand playbook delivered to all employees, externally facing presentations and advertising campaigns focusing on the various end-user Hubbard One solutions.