Rocket Fuel
Go-to-market assets for a pioneering programmatic marketing platform.
Rocket Fuel launched itself into the programmatic advertising landscape in 2016 and quickly established itself in more than 20 offices worldwide.
Combining the science of Artificial Intelligence with the scale of Big Data, Rocket Fuel’s value proposition focused on improving programmatic marketing effectiveness.
Rocket Fuel’s proprietory technology branded as Marketing That Learns® helped achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. The platform included data management, programmatic media-buying, site optimisation, and predictive analytics capabilities extending across a marketer’s paid and owned channels and personalising every customer interaction.
Bonsai was commissioned by Rocket Fuel to create a modular marketing toolkit comprising over 100 slides and infographics that could be used interchangeably by various country sales teams. Our brief included translating technical propositions into digestible and easily understandable concepts such as:
Showing how Rocket Fuel’s DSP could deliver the first low-touch, high-performance media-buying platform, driven by one of the industry’s most potent performance engines.
Demonstrating to advertisers the power of carrying out high-performance digital campaigns across all channels (desktop and mobile display, desktop and mobile video, social) and throughout the marketing funnel.
Sign-posting how Rocket Fuel’s Moment Scoring™ technology learns the critical, often hard-to-recognise predictions of what makes one ad more appropriate than another in a particular moment based on a marketer’s goal.
Explaining how Rocket Fuel’s DSP’s analytic tools translated machine learning into clear, actionable reports.
Presenting how Rocket Fuel’s predictive optimisation engine evaluates available data sets stored to find high-value prospects and how it dynamically updates in real-time to uncover prospective consumers.